Senior Performance Marketing Manager (Paid Social)

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The team The Direct Acquisition team at iwoca is responsible for acquiring customers profitably across paid and organic channels. Paid Social is one of our highest-growth channels; we've validated the opportunity, proven incrementality, and scaled from test budgets to six-figure monthly spend across Meta and TikTok. Now we need to build on those foundations and scale toward a 3x growth ambition across a multi-product offering that includes both flexi-loans and credit cards. You'll join a team that: Takes measurement seriously: We run conversion lift studies, work closely with data science on attribution, and make budget decisions based on predicted and incremental ROI, not vanity metrics.