Influencer Marketing & Partnerships Lead (all genders) - Yoshi en

Your role As the Influencer Marketing & Partnerships Lead of our partner company Yoshi en , you’ll have the rare opportunity to significantly scale our already successful flagship influencer channel for Yoshi en Tea, while strategically laying the groundwork for our expansion into a new vertical. Your role will be pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation in the tea industry and beyond. You will strategically lead our influencer and partnership initiatives, reporting directly to the C-Suite, while also managing and mentoring a dedicated Junior Influencer Marketing Specialist. This is a hands-on leadership role that demands strategic vision, creativity, and the ability to manage complexity. If you’re a tea enthusiast with a passion for authentic branding, love networking with influencers, and have the drive to bring fresh ideas to life in a multi-brand context, we want to hear from you. So, what can you expect to work on? Core Focus: Scaling Yoshi en - Leading Teas of the World Scale and Strategize: Take full ownership of the influencer marketing strategy for Yoshi en , setting the foundation for long-term substantial and profitable growth and impact across the DACH region. Leverage Relationships & Strategic Synergy : Identify and collaborate with top-tier influencers and thought leaders in the health, food, and lifestyle sectors. This includes close coordinat