Marketing Manager, AI and Lifecycle

Headquarters: Vancouver
URL: https://www.roveconcepts.com/

Company: Rove Next, by Rove Concepts
Location: Remote. Open across the Americas and Europe.
Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference.
Type: Independent contractor, full time

About the role

Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US. Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up.

That's this role. You'll own how Rove Next reaches customers and keeps them, starting with email and lifecycle. The goal is a marketing function that scales through AI and systems rather than through headcount, and the advantage here is that you're building it clean rather than inheriting one.

This is not a coordination role. We need someone who takes a problem and builds the answer, and who catches things before they reach leadership.

Scope

Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand gro